Through events Rabobank B2B Services really knows what is happening in the market

Antoinette Barnard, Head of B2B Sales & Alliances at Rabobank, implemented a transformative event strategy for the B2B services tribe, delivering notable success within its first year. This strategy aligns with the tribe’s collective goal of attracting and retaining merchants and enhancing customer satisfaction. Barnard emphasizes the tribe’s cohesive structure, enabling effective collaboration and prioritization […]

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